Aztlan Watches began as more than just a business—it was a personal journey shaped by passion, heritage, and a vision for something unique. Born in Mexico and later moving to Charlotte NC, I pursued a degree in engineering, it was during this time that I developed a deep interest in horology. I became fascinated with the intricate mechanics and artistry behind timepieces. However, I noticed that many brands offered little room for personalization and often came with a hefty price tag.
Driven by my roots and a desire to create something more meaningful, I founded Aztlan Watches with the goal of offering full customization at an affordable price. I wanted each customer to have the freedom to design their own watch—choosing every element, from the movement to the case, dial, hands, and straps—without sacrificing quality or paying a premium. Aztlan Watches is my way of blending cultural inspiration, engineering expertise, and a passion for horology into something truly personal and accessible for everyone.